A GWAP Approach for Collecting Qualitative Product Attributes and Perceptual Mapping
نویسندگان
چکیده
An ESP-like game is proposed for collecting qualitative product attributes relevant to the preferences of consumers efficiently. It is also discussed how to analyze the qualitative attributes and the supplemental data such as matching counts and input times acquired through the game and to yield a perceptual map.
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تاریخ انتشار 2014